Bar Refaeli Stars in Racy Rampage Spring 2010 Campaign

Photo Courtesy of Rampage.

Refaeli posed poolside in a bikini.Israeli supermodel Bar Refaeli stars in the sexy new Spring 2010 ad campaign for popular sportswear brand Rampage. Refaeli began representing the brand last year, when she replaced Brazilian supermodel Gisele Bundchen (with whom Refaeli shares an ex-boyfriend, actor Leonardo DiCaprio).

The ads were shot in Paris Hilton's former home in Los Angeles by fashion photographer Gilles Bensimon. 

Model Bar Refaeli poses for a new ad campaign for Rampage. (Bauer Griffin)more pics »

Model Bar Refaeli poses for a new ad campaign for Rampage. (Bauer Griffin)more pics »

Model Bar Refaeli poses for a new ad campaign for Rampage. (Bauer Griffin)more pics »

Bar Refaeli Stars in Racy Passionata Lingerie Campaign With Fluffy Cat

Photos courtesy of Passionata.


Bar makes a great lingerie model.Fans of Israeli model Bar Rafaeli are undoubtedly thrilled to see her latest campaign: a racy set of shots for French lingerie brand Passionata.

Rafaeli gave photographer Greg Kadel her best pinup girl poses in a series of setups. In some shots, Bar poses with a dressmaker's dummy, while in others unblocked school, she gets cuddly with a fluffy white cat. The cat doesn't look so thrilled to be thisclose to a major supermodel.

Earlier this year, an Israeli army general called for a boycott of all brands Bar represents after he discovered she was registered as a non-resident in Israel unblocked games online, thereby paying fewer taxes. It doesn't look like the boycott has affected Bar's ability to get work, however.

Is Four Images Of Bar Refaeli Per Day Enough For The Home Page?

Pardon me, Mr. Home Page Editor? It’s Oded, Oded Shahar – I just started as an intern here last week, and, well – I just need to know as a general rule, is four images of Bar Refaeli enough for one day’s material on the home page?

I’m asking, obviously, because I’m new here, and I haven’t learned what sort of balance you go for in terms of news vs. lighter stuff and general human interest. I know you always maintain a certain minimum threshold of supermodels, actresses, or celebrities in bikinis as one of the featured items, so I’m trying to get a handle on the way that’s done. Do you want them rotated throughout the day, but keeping the same article and headline, or do we mix it up a bit? I’m asking today because while we have some good shots of her in various states of undress, there’s also the story of her upcoming wedding, and I need to know how to weigh this: do we maintain the same number of bikini shots on the home page – both in that featured item section and lower down in the celebrity gossip news – or do we count the wedding preparation articles and photos as part of the total? I’m new at this.

It’s not a technical problem, though, sir, I guarantee – I have the coding skills necessary for this. I just need guidelines on the content itself. For the regular news that’s not a big deal: just put in the headline and link to the article ion our database. As big news breaks, we change the headline and the link. But with this Bar Refaeli thing, there’s no actual news value – only an attempt to attract eyeballs with a famous beautiful woman in suggestive poses. Is there a rule for how long to leave a given image in place? And what is the proper ratio of Bar Refaeli to other half-naked female celebrities?

Gal Gadot and Adi Himmelbloi will always do in a pinch, but quantity isn’t a problem. I know if Gadot had another Wonder Woman movie coming out soon we’d be shunting Refaeli aside more, and whenever there’s anything to say about Eyal Golan we have to find a way to get some images of his wife Ruslana onto the home page. That much I gathered already. I guess what I’m asking is, how much of an all-Bar-Refaeli-all-the-time home page is this, really? Are we aiming for more or fewer images of Bar than on her own site?

OK, I’ll get back to you on how many we have for tomorrow. Apparently the Fitness Fluff Editor wants some bikini photos for a series on low-sodium diets.

Catwalk models aren't sexy: Bar Refaeli

Popular model Bar Refaeli doesn't find catwalk models "sexy".

The 30-year-old Israel-born beauty spoke about her views on runway models in an interview for the August issue of HELLO! Fashion Monthly, reports femalefirst.co.uk.

"I've never done catwalk because I was never skinny or tall enough. I was more of a sexy type of model and catwalk models aren't so sexy," she said.

Refaeli also revealed that while she loves dressing up for work, she prefers going "very basic" on her days off.

"I feel like my job is my alter ego; it's a different me and I love it. I'm a Gemini! Behind the camera, I'm totally different. I don't wear make-up, I don't wear heels and I'm very basic. But I love the fact I have this job and it gives me the opportunity to dress up," she said.

Earlier this year, she got engaged to Israeli businessman Adi Ezra and she hopes they will start a family soon.

"I think this will be a decade of family...I come from a family of four children. A lot of mums could read this and think, 'Yeah, try having one first'. Hopefully, I'll have a big family, but I'll take it one by one," she said.

Refaeli is sure she wants a "very simple wedding: not a lot of people, not in a big place, maybe outdoors, barefoot...".

Military says supermodel, products she advertises should be shunned in bid to fight draft dodging

The Israel Defense Forces has decided to step up its campaign against Bar Refaeli. Slamming the supermodel as a draft dodger, a senior IDF official has urged Israeli consumers to boycott Refaeli and all the products advertised by her.

Head of the IDF's Personnel Directorate Major General Avi Zamir visited the Interdisciplinary Center in Herzliya and spoke to students about"the struggle for each and every recruit in mandatory and reserve service – a national social mission."

At the end of the lecture one student asked the Major General why the IDF is not making an effort to enlist supermodel Bar Refaeli, the most successful Israeli model in the world today, who got married and received an exemption from military service.

Zamir seemed to be prepared for the question. Since his appointment as head of Personnel Directorate a year and a half ago, he has stepped up the all-out war against draft dodging. "The State of Israel is a law-abiding state," he said.

Zamir explained that "Refaeli presented a valid marriage certificate, which could not be disputed. At the end of the day she needs to look at herself in the mirror. We are a society with a military, and Bar Refaeli should not be in Fox (clothing brand) advertisements – if she advertises them, you shouldn't buy their products – and that will be the answer."

In order to stress the magnitude of the issue, Zamir noted that within a decade some 70% of 18-year-old

Israelis will not enlist into the IDF. "If we look 10 years ahead we will be in a situation where only 30% of youths will join the army. That's a large quantitative gap; a reality we cannot come to terms with," Zamir said

Sources close to the supermodel were unimpressed with Zamir's remarks. "The government and military need to conduct a thorough internal examination; instead of attacking Bar – (Zamir) should deal with more important things like releasing (kidnapped soldier) Gilad Shalit," said Tzipi Levin, Refaeli's mother.

'Serves as an Israeli ambassador' (Victoria's Secret Catalog)

Levin added that "Bar was not hurt and has no reason to be offended by the remarks. It flatters us that Zamir finds time to talk about Bar, but she does not take these matter to heart."

Meanwhile, most of the companies Refaeli advertises were not alarmed by the call to boycott their products.

"We are proud to be represented by Refaeli," said lingerie company Bonita de Mas. "We appreciate her contribution to the country and society and respect her privacy."

A spokesperson at FOX clothing company said that "Fox encourages enlistment to the IDF and is against a policy of draft dodging. The company has been active in the community for years and will continue to be active in the future.

"Refaeli did not serve in the IDF for reasons that are personal. Refaeli loves the State of Israel, and as an international model she serves as an ambassador for our country all over the world."

Bar Refaeli In Trouble With Israeli Army

A pro-Israel advertisement featuring the model has sparked an angry response from her country’s military.

Bar Refaeli’s cameo in a pro-Israel ad campaign has the Israeli Defense Forces in a tizzy. The new commercial, launched by the Israel Ministry of Foreign Affairs, promotes the country’s advanced technology and features an appearance by the Israeli model at the end.

IDF spokesman Brigadier General Yoav Mordechai drafted a letter to the Foreign Ministry on Sunday criticizing the decision to cast Refaeli in the ad because she never served in the Israeli army, a duty required by all Israeli women over the age of 18.

“I wanted to direct your attention to the negative message this sends to Israeli society by the use of Bar Refaeli, who did not serve in the IDF, as an official representative of Israel in a campaign abroad,” Mordechai wrote, according to The Jerusalem Post.

“In recent years, the IDF has been trying a variety of methods to improve the value of military service and to combat draft evasion in order to preserve the moral dimension whereby the IDF is the people’s army.”

This isn’t the first time Refaeli has been targeted by the IDF. She became the subject of criticism in 2007, when she briefly married a family friend to dodge military service (Israeli law exempts married women from serving in the army). Major General Avi Zamir was so peeved that he reportedly called a boycott of Refaeli-endorsed products. Refaeli came under fire again in 2010, when the AFP reported that she requested to be listed as a foreign resident of the country to avoid paying taxes.

The Foreign Ministry defended Refaeli in a statement in response to the IDF. “Refaeli is considered one of the most beautiful women in the world and is widely recognized as an Israeli,” the letter read. “There is no reason to bring up the past when it comes to a campaign of public diplomacy of this kind.”

Refaeli got involved in the squabble herself with a pair of near-identical tweets written in Hebrew. One reads, “Use the Foreign Ministry clip or not. My Instagram has more readers than the newspaper of the country. I will continue to focus,” and the other includes a photo of a political banner urging President Barack Obama to free Israel spy Jonathan Pollard.